Welcome to TasselRue

TASSELRUE’S STORY

Shannon | Owner of TasselRue

Shannon Mitchell, Owner of TasselRue

In just shy of 2 years, while balancing motherhood and working as a full time high school teacher, she finally figured out how to marry together style and technology and still handcraft the pieces. She finally had her very first contemporary graphic jewelry.

TasselRue is more than just a pretty piece of jewelry, and it’s more than the first contemporary graphic jewelry.. it’s literally a dream come true. It’s the culmination of the basic and yet most powerful phrase, “Never, never, never give up.” by Winston Churchill.

So my amazing (hopefully) TasselRue fans, what’s YOUR dream? What’s your, this is too big, this is too crazy, my friends and family will roll their eyes at me, I’m not knowledgeable enough to make this happen dream? Because those were her fears starting out too. When something seemed too big and too overwhelming, she’d whisper, “How do I eat an elephant? One bite at a time” and even though that whole elephant was staring in her face, she’d concentrate on that one bite.

I sincerely hope that when you wear TasselRue you realize that your big, scary, exhilarating dream is just an elephant that needs to be eaten too.

Here’s to taking your first bite!

Xoxo, TasselRue

TasselRue was born in a small bonus room in Shannon Mitchell’s house called the Green Room. Amongst the ribbons, paints, stamps, chalks, and a flower petal or two, she began to realize her love of bright colors and patterns could be translated into some of the most unique jewelry ever seen.

With a crazy big dream in mind and no idea how to actually execute it, she set out to make it happen and the TasselRue journey began. Instead of basking in the warmth of a mix of yes’s and no’s, she was slammed with a lot of no’s right from the start. She started to hear no’s so much she figured the word yes didn’t exist in the English language anymore! Except the no’s didn’t stop her.

She’d love to tell you that she was always 100% confident, even 80% confident that it would work but many days, that wasn’t the case. On a few dark days, it was 5% but it was never EVER zero and slowly but surely, as she gained confidence and sought wisdom from the right people, she started to take more steps forward than backward.

Unicorns Live Here Necklace | TasselRue
Shannon | Owner of TasselRue

Shannon Mitchell, Owner of TasselRue

TasselRue was born in a small bonus room in Shannon Mitchell’s house called the Green Room. Amongst the ribbons, paints, stamps, chalks, and a flower petal or two, she began to realize her love of bright colors and patterns could be translated into some of the most unique jewelry ever seen.

With a crazy big dream in mind and no idea how to actually execute it, she set out to make it happen and the TasselRue journey began. Instead of basking in the warmth of a mix of yes’s and no’s, she was slammed with a lot of no’s right from the start. She started to hear no’s so much she figured the word yes didn’t exist in the English language anymore! Except the no’s didn’t stop her.

She’d love to tell you that she was always 100% confident, even 80% confident that it would work but many days, that wasn’t the case. On a few dark days, it was 5% but it was never EVER zero and slowly but surely, as she gained confidence and sought wisdom from the right people, she started to take more steps forward than backward.

In just shy of 2 years, while balancing motherhood and working as a full time high school teacher, she finally figured out how to marry together style and technology and still handcraft the pieces. She finally had her very first contemporary graphic jewelry.

TasselRue is more than just a pretty piece of jewelry, and it’s more than the first contemporary graphic jewelry.. it’s literally a dream come true. It’s the culmination of the basic and yet most powerful phrase, “Never, never, never give up.” by Winston Churchill.

So my amazing (hopefully) TasselRue fans, what’s YOUR dream? What’s your, this is too big, this is too crazy, my friends and family will roll their eyes at me, I’m not knowledgeable enough to make this happen dream? Because those were her fears starting out too. When something seemed too big and too overwhelming, she’d whisper, “How do I eat an elephant? One bite at a time” and even though that whole elephant was staring in her face, she’d concentrate on that one bite.

I sincerely hope that when you wear TasselRue you realize that your big, scary, exhilarating dream is just an elephant that needs to be eaten too.

Here’s to taking your first bite!

Xoxo, TasselRue

Unicorns Live Here Necklace | TasselRue
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