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About Us

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TasselRue was paradoxically born out of loss. About a decade ago, I miscarried my first child and was completely devastated. A few weeks before, I had signed up for a jewelry class with my friend. The day after the horrible news was my new jewelry class. Even though I felt and looked horrible, (bloodshot eyes and a red nose) there was something in me that knew this would be helpful. The next few hours were a blur. I was basically on autopilot and I know at one point I ended up crying on the instructor’s shoulder. What I walked out with though was one of my most precious pieces of jewelry I now own. That day, I created my very first customized necklace and each set of pearls represented the weeks my baby was alive. I wore it all the time. It didn’t even matter to me if it matched my outfits. Something about it made me feel better and gave me hope.

That was almost 10 years ago. Today, it is of the utmost importance to me to create customized pieces that resonate deeply with the recipient. Our personalized jewelry celebrates the special moments in life. With state of the art technology and an eye for design, we can take signatures, handwriting, graphics, and photographs and turn them into beautiful customized heirloom jewelry or keepsake for your wallet or pocket. Would you like  help creating a logo or graphic? We have an in house graphic designer who can bring your idea to life.


One of the hardest things to do with the business was creating a name. When I asked several close friends’ opinions, they told me Shannon Mitchell designs but it didn’t ring true to me. I knew I didn’t want the brand to glorify me. I knew that flowers had meanings and because I called Virginia home, I looked up flowers native to Virginia. I found a flower called Tassel rue. It was beautifully delicate and I felt it embodied everything I wanted the brand to be. Tassel rue is actually part of the buttercup family and one of the buttercup’s meaning is humility. To me, it is the most perfect name.


Our company exists for the sole purpose of capturing a most precious moment and allowing someone to have a tangible, unique, personalized, customized, and beautiful reminder of it everyday. We believe our product makes the world a better place. We hope to make you a believer as well.

With Love, Shannon Mitchell



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